So I decided I wanted to focus on how plants grow. I wanted to explore how a tiny seed can develop into a beautiful flower with colourful petals and strong leaves. I did some research into the process of plant growth and felt that the different representations were very boring. As this brief is mainly typographic I decided I wanted to represent this process in a more creative way.
I began by working out what my target audience would be. In the end I decided that I would aim my piece/s at primary school children. (5+ years). At this age children begin to learn the process of plant growth, so I felt that creating some kind of learning/educational piece using rhyming phrases seemed right to me.
I found a perfect rhyming song about plant growth online by Lauren Mayer. I began by experimenting with the phrases, keeping in the mind the target audience and the theme of the ISTD brief.
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