Friday 15 April 2011

ISTD (Card 9)

ISTD (Card 8)

ISTD (Card 7)

ISTD (Card 6)

ISTD (Card 5)

ISTD (Card 4)

ISTD (Card 3)

ISTD (Card 2)

ISTD (Card 1)

ISTD (Not Just Fleurons)

My end result was a set of 10 educational but typographic flashcards using some of the phrases from the plant growth song. I made the cards leaf shaped to emphasise the plant/garden theme. These were individually created and the set is then tied together with an orange ribbon bow. The cards can be used as an educational game as each one is numbered. Children are encouraged to try and put the process of plant growth in the right order. To check if they’re right they have to turn the leaves over. I’m really pleased with the final outcome. I think they look really cute as a set. I enjoy creating experimental typography so this kind of brief worked for me. The bright colours and the shape of the cards represent gardens really well. If the cards were to be made then they would be printed on very thick card and die-cut into a leaf shapes. 

ISTD - 'A plant will grow' by Lauren Mayer

My plants are growing, from the seeds down in the ground

Soon they'll be showing how the plant world gets around
Just plant a seed, and when you're done
Give it air and water and lots of sun
And in a couple of weeks or so,
You know a plant will grow!

A seed sprouts a root, isn't that cute?

My plants are growing, from the roots and the seeds down in the ground
Soon they'll be showing how the plant world gets around
It grows some roots, which uncoil
To soak up nutrients from the soil
And in a couple of weeks or so,
You know a plant will grow!

Plants grow a stem, every one of them!

My plants are growing, from the stems to the roots from the seeds down in the grownd
Soon they'll be showing how the plant world gets around
At first just a tiny stem is seen
You know it's growing 'cause it's green
And in a couple of weeks or so,
You know a plant will grow!

Look what the stem achieves - it's growing some leaves!

My plants are growing,
from the leaves to the stems to the roots from the seeds down in the ground
Soon they'll be showing how the plant world gets around
The leaves get bigger by the hour
Then it might grow fruit, it might grow a flower
And in a couple of weeks or so,
You know a plant will grow!

From the fruit or the flower
to the leaves
to the stem
to the roots
from the seeds down in the ground

And now you know - just how a plant will grow!

I've chosen some of the key lines from the song instead of using all of it because it's quite long!

ISTD (Not Just Fleurons)

Here's the children's rhyme i've chosen to represent the process of plant growth but in a fun way. It's by Lauren Mayer and it's called 'A plant will grow'! Cute :) 

ISTD (Not Just Fleurons)


So I decided I wanted to focus on how plants grow. I wanted to explore how a tiny seed can develop into a beautiful flower with colourful petals and strong leaves. I did some research into the process of plant growth and felt that the different representations were very boring. As this brief is mainly typographic I decided I wanted to represent this process in a more creative way.

I began by working out what my target audience would be. In the end I decided that I would aim my piece/s at primary school children. (5+ years). At this age children begin to learn the process of plant growth, so I felt that creating some kind of learning/educational piece using rhyming phrases seemed right to me.

I found a perfect rhyming song about plant growth online by Lauren Mayer. I began by experimenting with the phrases, keeping in the mind the target audience and the theme of the ISTD brief. 

ISTD (Not Just Fleurons)

ISTD (Not Just Fleurons)



For this typographic based brief the theme is to consider plants in the biggest possible way, to take into consideration colours, size, smell, feel, texture, associations, and botanical names. The brief is asking for an "eye catching" and informative outcome that interprets an celebrates plants and the concept of the garden (metaphors) and its role in our lives.

The brief states:

‘The many great gardens of the world, of literature and poetry, of painting and music, of religion and architecture, all make the point as clear as possible: the soul cannot thrive in the absence of a garden. If you don’t want paradise, you are not human; and if you are not human, you don’t have a soul.'

Thomas Moore

Some see gardening as a metaphor for life. Whether it is a plant or two on a window sill in an urban apartment, a vegetable plot in a suburban garden, the yard of an American home, the ornate gardens of the Château de Versailles, the botanical gardens of Kew or the Zen-inspired gardens of Japan, the constant in all gardens is the presence of plants.